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One thing that always attracts us when we enter any electronics store is the sight of flashing televisions. Numerous televisions are positioned inside a showroom in such a way that is bound to attract the passers-by eyeballs. More advanced the technology, more is the crowd around a particular model. No wonder while doing our research on television power consumption, when we asked a few friends on what they look for while buying a TV, the response we got was: size, technology and price.

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Overview

Power consumption of a television is hardly a decision-affecting factor while buying a television for most of the people. But with this article we will try to provide some information that we have gathered while doing our research on power consumption of televisions in India. We hope that this will provide some valuable information regarding the power consumption of televisions which may help people to make better decisions.

Please note: as providing power consumption value is not a mandatory requirement by BEE (or Bureau or Energy Efficiency), we could not get this data for all the brands and models available in India. The analysis below is of data collected from websites of top Television brands in India

Things to look for while buying a television

  1. Size of the television:

This is probably the most important factor which significantly drives the buying behaviour of customers who are looking to buy a new television. The sheer size of a television is capable of altering a customer’s decision. Many people have an emotional/psychological connect with the size of the television. A bigger size television is considered a sign of social status by many. And due to this many people choose to buy an over-sized television.

To illustrate the effect the size of television has on the viewing experience, let us look at an example. If you buy a large sized television (above 40 inches) then there is a certain distance at which you have to sit from the television to have a comfortable view. Otherwise the objects on the screen will look too large and the viewing experience will be poor.

So it is important to buy such a TV which is best suited to your room. Given below is a table which illustrates the minimum distance at which you should sit from the television in order to have a nice viewing experience.

TV Size 576 resolution   720p      1080p

32-inch 8′ feet   6′             4′

37-inch 10′          7′             4.5′

40-inch 10.5′       8′             5′

42-inch 11′          8′             5.5′

46-inch 12′          9′             6′

50-inch 13′          10′          6.5′

55-inch 15′          11.5′       7.5′

65-inch 17′          13′          8.5′

Table Source

  1. It’s in the “Pixels”

When we are talking about the screen resolution, or in other words, the clarity of the television, then the number of pixels matter a lot. More the number of pixels, more is the graphical information captured and displayed to the viewer and consequently, more is the clarity of the television. In India, four types of screen resolutions in televisions are available. These are:

a) Standard Definition

b) HD Ready (1280 x 720 or 720p)

c) Full HD (1920 x 1080 or 1080p, available only in 32 Inches and above TV models)

d) Extra High Definition (3840 × 2160, 4K, UltraHD, available only in 42 Inches and above TV models)

As you go from Standard Definition to Extra High Definition, the number of pixels in the screen increase, which means that the display-clarity increases. But one should keep in mind that beyond a certain distance from the TV, all the various versions of HD televisions appear to be same (or there is little noticeable difference from a HD ready TV to a 4K variant). The difference between these variants starts becoming noticeable as one starts moving closer to the screen.

  1. Refresh rate

The video playing on a television is actually a series of images which are displayed at a very high rate so that they appear to move and give our eyes a sensation of moving objects. So “refresh rate” determines how quickly the images are updated in one second (or are refreshed in one second) on the screen. If a television has a high refresh rate, then it means that the moving of the images on the screen will be fast and smooth. In simple words, the video quality will be enhanced. (Please note that refresh rate is different from frame rate).

So if you primarily intend to watch high-action, fast moving objects on your television (like racing, or high graphics games) then you should go for a television with a high refresh rate as the images would not get blurred. But if you want to watch regular stuff (like TV soaps, movies) then the standard refresh rate of 50 Hz would be sufficient for you.

Different manufacturers use different terminologies (in terms of mentioning the refresh rate) to promote their televisions. Some examples are LG Motion Clarity index, Samsung Clear Motion rate, Toshiba ClearScan, Sony Motion Flow and so on. In these patented technologies, the refresh rate that is mentioned, is sometimes bloated. So a manufacturer can label their television as having a refresh rate as high as 1000 Hz, but effectively the refresh rate is no more than 200 Hz.

It is important to have a knowledge of the aspect of “fake refresh rate” because some people get misguided by the high value of the refresh rate for a particular brand, which when normalised, is effectively lesser than the value that is mentioned in the specifications of the television.

  1. Sound (RMS Output)

Another important aspect now-a-days is the sound quality of televisions. If you look at some models, you shall find that a RMS power rating is given to televisions. For example. a television with 5W + 5W RMS would mean that the power output of both the speakers is 5W individually. Higher RMS rating generally translates to louder volume. However, it does not mean that a higher RMS rated TV will be “better-sounding” more than a TV having a lower RMS rating.

  1. IPS vs VA panel

You must have observed that when viewed from different angles, the colours in the LED TV change. That is because of the screen-panel.

There are two main types of panels available in market: IPS panels and VA panels.

IPS panels are found to be better in terms of viewing angle ie you can watch TV sitting at different angles with the TV whereas VA panels are not found to be that good in terms of viewing angle. It means that a TV with a VA panel does not give you much freedom in terms of the viewing angle. So if you have a bigger room, then IPS panel would offer a better angle. Also IPS panels are tougher than VA panels and are found to be more durable.

  1. Picture Engine

In a bid to enhance the viewing experience of the customers, newer technologies are continuously being invented and implemented in televisions. Picture Engine is one of them. Certain brands advertise their “superb picture engine” which claims to better the existing viewing experience. A picture engine works good when a low-resolution video is being played on the television. With the advent of smart TVs, which can be connected to the internet, viewers can now watch videos online. So if you end up watching a low-resolution video on the internet through your television, then the picture engine ensures that the video does not get blurred or “pixelated” on the big screen.

“Contrast ratio” is a term which one might hear when looking at several models of TVs. Contrast ratio is a measure of the luminance of the TV screen. It is the ratio of the brightness of the brightest colour (ie white) to the darkness of the darkest colour (ie black) on the screen. It is an indicator of the vibrance (or brilliance) of the screen. So a high contrast ratio is usually preferred.

  1. Additional features: Smart TV and 3D TV

3D television is a new innovation in the field of televisions. In addition to the features the are provided by a regular television, a 3D TV adds a third perception ie the depth perception to the viewing experience. So the images on the TV appear 3-dimensional. Newer variants have come up which don’t even require the viewer to wear glasses to experience the “depth-effect.”

Smart televisions are made to be able to connect to the internet. So you can browse the internet, watch online videos and so on your TV by connecting it to WiFi.

There is a device called Google Chromecast, which can be plugged in the HDMI port of your TV. What it does is it casts or enables your TV to display the content of your laptops, mobile phones right on to your television.

Buying a Television: The Electricity perspective

Being an electronic device, a TV is another addition to your total electricity consumption. So let us have a look at the various things in a television which affect the electricity consumption.

  1. Size of the television: Let us categorise televisions (according to size) in three parts:
  2. a) Small-sized television (22 inches or lesser): Televisions having a screen size of 22 inches or lower are available in two categories, CRT (the one with a bulging screen) and LED (which has become very popular now-a-days). If we compare the costs of these two types, then it is observed that CRTs are much more inexpensive than LED TVs. But from the power consumption perspective, LED TVs are much better as they consume approximately one-third of the power consumed by a CRT TV.
  1. b) Medium-sized television (22 inches to 40 inches): In this category, customers have two choices: LED television or LCD television. Although both these types look similar, but the internal technology in both of these is quite different. LEDs are at least 30% more energy efficient as compared to LCDs. A typical 32-inch LCD would consume about 95-100 Watts whereas a same size LED would consume only about 55 watts (comparing both HD Ready models). Most of the LCDs are HD Ready models and most of the LEDs are Full HD models. But in terms of electricity consumption same size LED with Full HD consumes less than HD Ready LCD models.
  1. c) Large-sized Televisions (size greater than 40 inches): There are two choices in this category as well: Plasma TV and LED TV. Plasma TVs consume 30-40% more electricity than LED TVs and for this size group, certain Plasma TVs consume as much as 600 Watts (for huge Plasma TVs). The best of LED TVs in this group consume about 70-80 Watts while similar sized Plasma TVs consume about 140 Watts. If we compare prices, again LED TVs are more expensive than Plasmas.

Typical Power Consumption numbers for various kinds of TVs are:

Microdisplay rear projector: 0.11 watt per square inch

LCD: 0.16 watt per square inch

CRT: 0.25 watt per square inch

Plasma: 0.30 watt per square inch

  1. The number of Pixels: The electricity consumption of HD televisions (HD Ready, Full HD, Ultra HD) is higher than the regular televisions because more power is needed to capture more details on the screen.
  2. Refresh rate: If you intend to watch high action stuff (fast moving objects like racing, games and so on) on your television, then a higher refresh rate is advisable. However, higher the refresh rate, more the electricity consumption.
  3. Sound (RMS output): Televisions have a rating in terms of RMS output like 10W or 15W. This means that the total power output (in terms of sound) will be 10 W or 15 respectively. Higher the RMS output, more will be the electricity consumption.

One more thing which one should keep in mind is that, after making the purchase, the electricity consumption hugely depends the usage habits and patterns. For example, watching TV at high brightness consumes more electricity. For more information on how to optimise the electricity consumption of a TV, refer to “Impact of Brightness and Volume on Television / Computer / Audio System electricity consumption”.

Conclusion

We have seen that how different models and features affect the power consumption of a television. It is true that people do not pay much heed to the power consumption while making a purchase for a television, and sometimes end up buying a TV that consumes much more power without making a significant difference in the viewing experience.So you should always check your requirements first, and then accordingly buy a television. This will not only help in optimising the electricity consumption, but also help in selecting the best television suited to your needs.

Anytime you’re in an electronics store, you’ll see lots of people asking about TVs. People ask about new features they’ve heard of, such Android TVs, but these days, almost no one is questioning the display type you’re looking at. That’s a really bad idea, as if you were choosing a car based on the stereo that comes bundled with it, instead of caring about the engine inside it.

Don’t fall for the marketing hype, and don’t spend your money based on flawed logic. If you are in the market to buy a new TV, then here is what you actually need to know.

1) Panel Type
This is the most important aspect of a TV. Everything else is secondary or of no significance at all. To choose the right panel type, you should first understand the difference between technologies.

LED
Here’s a perfect example why you should never listen to salesmen. These people will have you believe that the TV in your living room is an LED panel. That’s a downright lie. The so-called LED TV in your house is actually an LCD TV with LED backlighting. In actual LED TVs, each pixel is made of a separate LED (light emitting diode), and these are prohibitively expensive for home use. That’s why you’ll only see them at sporting events, music concerts, or political rallies.

Isi_LED_TV.jpg

LCD (with LED backlight)
New LCD panels are often wrongly referred to as LED TVs, because they use an LED backlight instead of the CCFL (Cold Cathode Fluroscent Lamp) backlight found in older models. LCD with LED backlight is currently the best-selling display type in the market. This, however, does not mean that the LCD panels excel in terms of picture quality. These screens also tend to have relatively slow refresh rates, which can lead to bad picture quality in scenes with fast moving action. Little wonder then that the shops use almost still imagery to showcase LCD panels.

Isi_LCD_TV.jpg

Transmissive technology like LCD requires backlighting, and as a result of this, you lose out on colour accuracy. The light source behind the screen means that you don’t get accurate blacks, and the colours also look a little washed out. Also, since there is an array of lights behind the screen, watching this type of TV starts to hurt the eye unless there is plenty of light in the room. This means that such TVs are best for rooms with plenty of light; aside from this, the super-thin profile also makes them aesthetically appealing.

Plasma
Plasma TVs have some of the best image quality, but getting one will be a challenge because earlier models had some tech issues, such as image burn-in and relatively high power consumption. Plus, they’re fairly bulky when compared to the LED-backlit televisions. As a result, available plasma TVs are fairly dated, and you’re not going to find a Smart 4K 3D plasma TV; but if that’s not an issue, then there are some real benefits to plasma.

Isi_Plasma_TV.jpg

Since it is an emissive panel type, every pixel is self-illuminated. The TV can switch off pixels to achieve perfect blacks, and this also means more accurate colour reproduction. Plasma TVs also don’t have issues such as light bleeding, and refresh rates are much better as well.

Plasma TVs are the panel of choice if you want picture quality, and are willing to live with a slightly bulkier TV. These sets also consume a little more power – some very non-scientific testing shows that they typically add around Rs. 60 to your electricity bill, over what an LED-backlit TV would cost you. They’re also easier on the eyes, but get washed out in brightly lit rooms.

OLED
Similar to the plasma panels, an OLED (Organic Light Emitting Diode) screen has its own luminance. These panels can selectively shut off pixels to render perfect blacks. As a result, the viewing angles, colours, and refresh rate are better than any other TV, and unlike plasma screens, OLEDs are also as slim as you can get. The only downside here is the exuberant pricing. However, if budget is not your concern, OLED is currently the best display type you can own today.

Isi_OLED_TV.jpg

2) Technical specifications
What size TV is right for you? And how should you decipher the technical specifications that the different brands all show? Here’s what you need to know.

TV Size
TV size recommendations are meant for the “ideal” world, where you buy a TV according to your room size. However, in reality (especially in India), budget usually use overrides this equation. Therefore, the best suggestions we can give is to buy the biggest possible screen that fits your budget, assuming you’re in a typical room here where you’re at least five to ten feet away from the TV.

Isi_TVSize.jpg

If you still wish to follow the numbers, there are various recommendations from the manufacturers, stores, and reviewers. The formula most people will tell you is to measure the distance between the sitting area and TV in inches and divide it by 1.5. For instance, if you are planning to sit 5 feet (60 inches) away, the “ideal” screen size would be 40-inches (60/1.5); a 10-foot distance, which is fairly typical if you’re watching TV from bed, means a 66-inch TV would be ideal.

Connectivity options
Unless you have decided not to use anything except for the set top box, having extra connectivity options is extremely important. When you are shopping for a TV, opt for one with at least two HDMI ports, and even more if you know you will be connecting multiple devices like a gaming console and/ or connect a computer to the TV regularly.

Isi_Ports_TV.jpg

At least one USB port is also a good idea – this could be used to play videos and other media, or to power a Chromecast or other dongle. And although nobody uses component input these days, the additional connectivity option does not hurt.

Also, if you’re buying the TV offline, check whether these ports are easily accessible. Ideally, the ports should not be facing the wall. Such an arrangement makes it hard to reach the connectivity options once you mount the TV on your wall. The above shows a really bad arrangement of ports.

Contrast ratio
Contrast ratio represents the screen’s ability to produce the gamut of brightness between the brightest and darkest points. The native contrast tells you the panel’s capability to display the darkest dark and brightest bright at the same time.

sony_contrast.jpg

However, to achieve the desired results, TV manufacturers introduced the ‘dynamic contrast ratio’. In this, the manufacturers crank-up the backlight’s intensity to measure the brightest spot. Then, almost switch off the LEDs or CCFL, when determining the darkest point. Your TV is never going to work in a scenario like this. Therefore, unless your TV tech specs list native contrast, you can ignore this figure altogether. A good native contrast ratio is anything higher than 3,000:1; the manufacturer dynamic contrast ratios are more like 2,000,000:1, which is clearly misleading.

Colour
All manufacturers promise vibrant colours and a wide colour gamut. The latter is a measure of the total range of colours that can be accurately reproduced by a screen. The only way you can validate a claim in this regard is by using professional colorimeter such as Datacolor’s Spyder series.

datacolour_spyder.jpg

That’s not feasible for most buyers. So, it is advisable that you should simply ignore the marketing terms associated with the colour reproduction and hit the store to check the colours for yourself. Make sure that the video and feed source remains the same for all the TV sets and check the settings to make sure that the different TVs are calibrated to the same levels. If the store allows it, then carry your own source – we strongly recommend a Blu-Ray of Pacific Rim, to test motion blur, contrast, and colours.

HD-ready or full-HD?
HD (720p) or HD ready screens pack-in 1280×720 pixels. On the other hand, you get 1920×1080 pixels on a full-HD (1080p) TV. As many of you would already know, it makes sense to spend a little more, and choose a full-HD panel over HD ready. However, if the price difference between the two is way too much, then there is nothing wrong in considering the HD ready TV, particularly if you’re buying a set that is under 40-inches in size.

3) The features you don’t need
Brands are willing to spend a lot of money promoting features you don’t actually need. What features matter to you, and which ones can you ignore?

4K
If you don’t already know, 4K refers to the resolution of the TV, and it’s over four times higher than full-HD. A 4K panel has 4096×2160 pixels, and the additional detail you get from this is breath-taking – if you’re looking at a screen that is bigger than 55-inches.

Isi_4KTV.jpg

(Also see: Is It Time for You to Invest in a 4K TV?)

However, if you buy a 4K TV today, there’s not much content available, and considering the sorry state of Internet connectivity in India, even full-HD streaming is not feasible in most parts of India; 4K streaming is out of question, at least for now.

Many will still suggest that you should invest in 4K because it is future proof. However, by the time it becomes a norm, the panel prices will have dropped significantly, so it doesn’t make sense to pay a premium for this feature.

3D
Although 3D movies can be exciting, watching this type of content for extended periods can cause headaches and disorientation. Because of technical reasons, 3D also appears dim, and you require special accessories to watch these kinds of TVs. There are a variety of 3D glasses, which will cost you a fair bit of money, are hard to replace, and rarely comfortable to wear. Save 3D for the cinemas, and stick to 2D at home if you can.

Isi_3DTV.jpg

Smart TV
In a world where even coffee mugs are trying to act “smart”, Internet ready TVs are to be expected. They come with a number of features such as web connectivity, Wi-Fi streaming, and network playback, all of which looks good on paper. For most people however, these are unnecessary additions, and using a Smart TV is frequently more trouble than it’s worth.

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Multiple trials of such televisions involved stuttering between screens, and features such as Wi-Fi streaming often took longer to set up and failed midway through, compared to simple USB playback. And of course, smart features also drive up the TVs cost a lot. You’re much better off getting a smart set top box or a dongle like the Chromecast or Teewe that can be upgraded at small cost, and add all the smart features you want to your television.

Curved screens
Remember the old CRT TVs? They were curved, and manufacturers worked hard to reduce that bend. Not so long ago when audio cassettes were a rage and flat panel televisions (especially Sony Trinitron series) were considered superior. Fast forward to today and manufacturers are trying hard to convince you that curved screens are better.

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To convince the consumers to pay more for this unnecessary feature, brands use the cinema hall analogy, stating that curved screens wrap around you to provide an immersive experience. The actual experience in your house is a little different as experiences with various televisions proved.

The curve affects a screen’s viewing angle. If you are watching a curved TV from slightly off to the side then the picture looks a little warped. In other words, it’s great if you’re the only person watching TV, from a single chair you never leave. Otherwise, it doesn’t really help.

Over the past few months, Gurgaon-based Micromax Informatics Ltd, largest Indian mobile phone maker, has sold 70,000-80,000 units of LED televisions a month. This is about 7% to 8% of the total LCD and LED televisions sold in India every month.In October 2015, Intex Technologies (India) Ltd, another local mobile handset maker, sold 45,000 LED TVs. That is 4.5% of the market.

Two years ago, Micromax did not have a television business. Now, TV sets account for about 7-8% of its revenue.In notching up such sales, both Micromax and Intex have followed a strategy undertaken by established television makers, such as the Korean firms Samsung Electronics Co. Ltd and LG Electronics Inc. and Japanese companies Sony Corp. and Panasonic Corp. in India. But they have reversed the strategy.The Korean and Japanese giants were established TV makers, which tapped the mobile handset market. Micromax and Intex have done the opposite—they moved from mobile handsets to TV.In India, Samsung Electronics makes more money by selling cellphones than anything else.In the fiscal year ended March 2014, about 70% of its revenue in India came from mobiles. Panasonic sees cellphones contributing about 35% of revenue in the next two years, compared to around 10% in 2014-15.

For Sony, mobile accounts for about 40% of revenue.

“It is a logical move by Indian handset makers as it is an extension of the screen business. Also, they have, with mobile handsets, already built their brand presence, which is strong enough to push new products. They have, in the past few months, already disrupted the market—essentially the entry-level. Going forward, they’ll eat more into the market shares of the established TV makers,” said Rajat Wahi, partner and head (consumer markets) at consulting firm KPMG in India.However, Wahi said TV is not a growing market and firms like Samsung, Sony and Panasonic will eventually move out of the market or focus on technology.“This can be an opportunity for the Indian companies,” he said. But they also need to fight against other firms, like China’s Haier Electronics Group Co. Ltd and Japanese companies such as Toshiba Corp., which are pushing TVs in the entry-to-mid segment.Industry body Consumer Electronics & Appliances Manufacturers’ Association (CEAMA) estimates 14.5 million television sets will be sold in India in 2015, of which 12 million would be LCDs and LEDs.

The number of TV sets sold in 2011 was 15.5 million.

Already, Micromax ranks among the top five TV sellers in India, with an estimated 10% market share. “Over the next one year, we target to have a 12% share,” said Sunil Dutt Sharma, business head, consumer durable and IT, Micromax Informatics. “About two years back, the LED TV business was contributing about 2% to our top line. Now, it contributes about 7%-8% of our overall business, and going forward, our target is to increase it to 10%-12% by the end of this fiscal year.”. Intex Technologies is targeting a sales figure of 600,000 LED TV sets in 2015-16, according to Nidhi Markanday, business head of consumer durables and IT accessories, Intex Technologies.

The firm sold 182,000 units in 2013-14.

“Going further we also plan to enter the Ultra HD segment. We are focusing on strengthening our presence in this vertical across the country,” she said.Celkon Impex Pvt. Ltd has come late to the party. Earlier this month, it announced an investment of Rs.250 crore to make television sets in two facilities at Hyderabad and Tirupati.A spokesperson at Samsung declined to comment on the specific issue. Manish Sharma, managing director at Panasonic India and South Asia, did not respond to calls and message seeking comments on the issue.The strategy to tap the TV market has worked for Micromax, whose sales grew by 47% in the fiscal year ended March 2015 to Rs.10,450 crore, according to its filings with Registrar of Companies (RoC).On the other hand, Samsung Electronics saw its revenue decline in India—for the first time in 10 years.According to its filings with RoC, revenue stood at Rs.38,868 crore in the year ended March 2015, compared to Rs.40,392 crore in 2013-14.

Consumer electronics firm Micromax is aspiring to capture 15 percent market share in the TV panel segment by next year and planning to set up a new unit to ramp up production of budget-range models by investing up to Rs. 500 crore.The company aims to sell around 1.5 million panels in 2016 and provide the latest technology of TV viewing with an affordable price range.”We are aiming to have around 15 percent market share next year. Micromax is expected to sell around 1.5 million panels in 2015 with an addition of 7 percent market share,” Micromax Informatics Co-founder Rajesh Agarwal told PTI.At present Micromax, which had forayed into TV panel segment in 2012, has 8 percent share of the total market, which is around 10 million units, he added.Micromax, which has a plant in Rudrapur in Uttarakhand, is also looking to establish a new unit to ramp up its production to meet the demand.

“We are going to start a new unit, as we are thinking to have two units. We would invest around Rs. 200 to 500 crore on the new unit,” Agarwal said.Micromax’s Rudrapur unit has capacity to roll out around one lakh units per month, he added.Presently, the company uses 50 percent localised components for the TV unit and rest portions as glasses etc are imported. However, the company is planning to increase the local components gradually.”By 2020, we expect to use all localised components. But it would also depend on external factors as firms like Foxconn are coming to India which would have glass production facility here,” he said.Micromax sells a range of LED, FHD and UHD panels from 20 inches screen size, priced between Rs. 10,590 and Rs. 88,990.Micromax’s 45 percent of total sales come from small town markets. Its products are available in leading stores besides on all major e-commerce portals.”We are covering 35 percent of the total point of sales,” he said adding the objective is democratisation of technology to the last mile.According to him, “Micromax is bringing right experience to the people for the B and C class towns with its innovations.”. However, he also added that ‘surprisingly’ the company is strong in metro markets along with ‘B’ and ‘C’ class towns. TV segment is contributing around 7 percent of Micromax Informatics, which also sells mobile handsets, tablets, data cards and laptops.

Philips India aims at 10 per cent share in TV Market by 2016

PE Electronics, the license holder of Philips brand of TVs in India is aiming to have 10 per cent market share in the segment by 2016 with a turnover of up to Rs 1,800 crore in next two years.The company with presence in top 50 towns is now gearing up to enhance its sales and service network in small towns by adding smaller screen size TVs under the Philips brand. “We would definitely be a brand with 10 per cent of the market share by 2016. By then, the sales would be around million units with turnover of at least Rs 1,700 crore to 1,800 crore,” PE Electronics Chief Executive Officer Neeraj Sethi said.PE Electronics was set up in 2010 and has marketing rights of two brands, Philips in TV domain and Electrolux in the home appliances segment through a licensee agreement.”With Philips, we have around five per cent market share and for Electrolux we have four per cent market share,” he said.Sethi did not share the revenue details of the company. PE Electronics has recently launched a 4K Ultra HD television range priced between Rs 1,55,000 and Rs 3,72,500.Over network expansion, Sethi said: “In the last three to four years we focused on top 50 towns…We are present with 15 per cent market penetration and are targeting to be selling from 30,000 counters by the end of this year.”

According to him, within three years, PE Eelectronics would be able to reach B-class towns.”These smaller towns would be definitely be catered with small screen sizes, but not with the focused approach right now,” Sethi added.On competition with homegrown players like Micromax and Intex, he said: “Philips has a history of almost eight decades in India and it enjoys brand loyalty as it offers quality products with technology differentiation.”We would never compete with brand which are lower on the quality scale, but will offer best features at a price which is affordable,” Sethi added.On licensing agreement with Philips, he said: “We had five years license agreement which was extended for two years till 2017 and can be extended again.”.

Everything You Need To Know Before You Buy a TV

The advancement of technology and the changing preferences of the consumers in India have been the major reasons for the gradual shift of the manufacturers towards OLED technology in televisions. OLED television market is an emerging market in India and is still at a very nascent stage. OLED televisions entered the Indian markets recently in FY’2014 with the two major players namely Samsung and LG.

The LED televisions in India have been sold through several online portals such as Flipkart, Amazon, eBay and few others. Such a distribution channel has been emerging gradually in the recent years owing to the busier lifestyles of the population and the benefit of comfort provided by these online sales portals.

The LED and OLED market is expected to register a burgeoning growth in the future years but this growth is less likely to be sustained owing to the emergence of new upgraded technology over LED and OLED in the market. It is projected that the market for LED televisions in India would reach the size of USD – million, growing at an estimated CAGR of 40.6% by FY’2019. Additionally, the online LED and OLED market is expected to grow at a CAGR of 101.5% over the period FY’2014-FY’2019.

 

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